Every generation has its own fashion fads. Be it in clothing, automotives or other accessories, people are always bound to find something to get a collective ‘crush’ on. And inside our generation, the current generation that is, the one item – at least as far as designer watches go – that has been ‘lucky’ enough to catch the fancy of so many people is the black dice watch. In a few circles, the black dice watch is fast replacing what were traditionally considered top watches. In these circles, you mention one of many classically popular brands, and you get rolling eyes: everything you are talking about is so ’20th century’ seems to be the collective feel. In exactly the same forum, you mention a new generation watch like the black-dice watch, and suddenly, you see flickers of interest in your audience.
So why is it that makes the black dice watch so popular, you ask.
Well, for starters, the black-dice watch is so popular because it is considered ‘fashionable.’ It is really a generational thing, and the folks who think about this ‘their generation’ also think about the black dice watch a fashion statement. Being seen wearing the black dice watch sends the message you are ‘in.’ Not knowing what the original black dice watch is, alternatively, sends the message you are ‘out.’ Stone Dice is the way the generational fashions cycles work. How does the black dice watch come to be considered a fashion statement, you ask. Well, the label of it is one factor. It seems to be aesthetically designed with today’s fashion-conscious person at heart: a package that heralds from afar that it is truly a ‘designer watch.’ The endorsements it has received (by way of being seen worn by fashion icons of the times) also go quite a distance towards making it be considered part of what makes an individual look fashionable.
The black dice watch is not just a fad. Put simply, its popularity is not only something of empty hype. Even the pragmatic watch shopper, who cares more for practicalities in a watch (instead of how ‘fashionable’ a watch happens to be) will still find the black dice watch irresistible for several things.
For starters, the black-dice watch is fast gaining a reputation for durability. The makers of it say that it is a durable watch, alright, but many people are not likely to take their word for this. We are usually quite skeptical about these exact things. So someone buys the black dice watch, subconsciously fearing that it may come apart another morning. The next morning comes, and the watch is still intact. The next week, the watch continues to be intact. Another month, the watch continues to be intact. The next year the watch is still intact, looking like new, and the person shares the experience with a different one, who subsequently shares with yet another one…in order that it becomes a reputation.
So confident, in fact, will be the makers of the black-dice watch, they are offering it with a full one year guarantee. Obviously, to provide such a guarantee, they must be pretty sure they have a quality product.